Soft Surroundings, founded in 1999 by Robin Sheldon, is a women's lifestyle brand that seamlessly blends luxury with comfort. Headquartered in St. Louis, Missouri, the brand has evolved from a catalog company to a prominent retailer with a robust online presence and physical stores across the United States.
Founding and Mission
Established with the vision to provide women with fashionable yet comfortable apparel, Soft Surroundings emphasizes quality craftsmanship and artisan details. The brand encourages women to celebrate themselves through its exclusive designs, aiming to make every woman feel confident, stylish, and endlessly comfortable.
Product Offerings
Soft Surroundings offers a diverse range of products that prioritize both style and ease:
Apparel: The clothing line features soft fabrics, soothing colors, and flattering fits, including loungewear, dresses, and separates. These pieces are designed to seamlessly blend into a laid-back lifestyle while maintaining a polished appearance.
Accessories: Complementing its apparel, the brand offers a variety of accessories such as handbags, scarves, and jewelry, adding a touch of elegance to everyday wear.
Home Décor: Extending its ethos to home goods, Soft Surroundings provides bedding, furniture, and decorative items that enhance comfort and beauty in everyday life.
Design Philosophy
The design philosophy of Soft Surroundings centers on creating pieces that are both luxurious and comfortable. By focusing on soft fabrics, soothing colors, and flattering fits, the brand ensures that each item not only looks good but also feels good to wear. This approach appeals to women seeking sophistication without compromising on comfort.
Retail Presence and Expansion
Since its inception, Soft Surroundings has expanded its retail presence, opening stores in key locations across the United States. The brand has also developed a strong online presence, offering customers the convenience of shopping from home. This dual approach allows Soft Surroundings to reach a broader audience and cater to diverse shopping preferences.
Commitment to Quality and Sustainability
Soft Surroundings is dedicated to producing high-quality products that stand the test of time. The brand emphasizes ethical manufacturing practices and sustainable sourcing of materials, aligning with the growing consumer demand for responsible fashion. This commitment not only enhances the brand's reputation but also appeals to environmentally conscious consumers.
Cultural Impact and Brand Recognition
Over the years, Soft Surroundings has garnered a loyal customer base and received recognition for its unique approach to fashion. The brand's focus on comfort and style has resonated with women seeking versatile and elegant clothing options. Soft Surroundings continues to be a go-to destination for those looking to enhance their wardrobe with pieces that offer both luxury and comfort.
Soft Surroundings stands as a testament to the belief that luxury and comfort can coexist harmoniously. Through its thoughtfully designed products, commitment to quality and sustainability, and active community engagement, the brand continues to inspire and delight fashion enthusiasts worldwide. For those seeking to infuse their wardrobe with pieces that are both timeless and contemporary, Soft Surroundings offers a compelling choice that embodies the spirit of joyful and expressive fashion.