RAMS, widely recognized by his tag "rams_msk," is known globally as an icon of urban artwork. Hailing from New Zealand, RAMS has made significant contributions to urban art as a style, particularly through his collaborations with the esteemed Mad Society Kings (MSK) crew. His innovative techniques and bold artistic expressions have transformed public spaces worldwide, challenging outmoded perceptions of graffiti and street art.
Early Life and Introduction to Graffiti
Growing up in New Zealand, RAMS was exposed to a diverse cultural milieu that fostered his creative inclinations. His fascination with graffiti began during his adolescence, inspired by the vibrant street art that adorned his local landscapes. This early exposure ignited a passion for self-expression through art, leading him to experiment with various styles and techniques. Over time, RAMS honed his skills, developing a unique aesthetic characterized by dynamic color schemes and intricate designs.
Association with MSK Crew
RAMS's dedication to his craft caught the attention of the MSK crew, a collective renowned for its influence in the graffiti world. Joining MSK provided RAMS with a platform to collaborate with like-minded artists and push the boundaries of urban art. The crew's emphasis on innovation and artistic excellence resonated with RAMS, motivating him to undertake ambitious projects that defied conventional norms. The pressure to innovate and maintain respect among his peers was precisely the spark RAMS required to help him draw out his potential.
Pioneering Rappelling Techniques in Street Art
One of RAMS's most notable contributions to street art is his pioneering use of rappelling techniques to access challenging locations for his murals. This approach involves descending from rooftops or elevated structures using ropes, enabling him to paint expansive artworks on high-rise buildings and other hard-to-reach surfaces. This method not only showcases his technical prowess but also adds a layer of audacity and performance to his art, capturing the attention of both the public and fellow artists.
A striking example of this technique is his six-hour rappelling session in the heart of Athens, Greece, where he transformed a prominent building facade into a vibrant canvas. This project, documented in the photobook "FREEDOM IS NOT," is perhaps the best example of RAMS's commitment to redefining urban spaces through art.
Global Impact and Recognition
RAMS's artistry extends beyond his native New Zealand, with his works adorning public spaces in major cities across the globe, including New York, Tokyo, and Los Angeles. His distinctive style and innovative techniques have earned him recognition as a key figure in the contemporary urban art movement. Collaborations with other renowned artists and participation in international art projects have further solidified his reputation in the art community.
Philosophy and Artistic Vision
At the core of RAMS's work is a desire to challenge viewers' perceptions of their environment. By integrating his art into the fabric of urban settings, he encourages observers to engage with their surroundings in new and meaningful ways. His use of bold colors and dynamic compositions serves to disrupt the monotony of cityscapes, injecting vitality and prompting reflection on the role of art in public spaces.
RAMS's journey from a budding graffiti enthusiast in New Zealand to a globally recognized street artist underscores the transformative power of urban art to not only reshape urban landscapes but individual lives as well. Through his innovative techniques, such as rappelling to create large-scale murals, and his association with the MSK crew, RAMS continues to push the boundaries of artistic expression. His work not only enhances the aesthetic appeal of urban environments but also fosters a deeper connection between art and the public, redefining the possibilities of contemporary street art.